About Us

Guiding You To Create The Life & Legacy You Want

PLR Wealth Management is a financial services firm, was founded on a dual promise. Named for Richard Reith’s daughter, Penelope Lee Reith, the firm’s name also serves as a compass for its mission: Perseverance, Leadership, and Responsibility.

After more than two decades of industry experience, Richard established PLR to provide the clear guidance people deserve during life’s most uncertain moments. These aren’t just words; they are the same values Richard instills in his daughter:

The resilience to persevere through challenges
The courage to lead by example
The unwavering responsibility to protect what matters most.

At PLR, your legacy is handled with the same care as his own.

Align Every Decision With Your Long-Term Objectives

For us, planning always comes first. Before investments, strategies, or recommendations, we take the time to understand your full financial picture and the decisions you’re facing. This helps ensure every move is intentional, coordinated, and aligned with your long-term goals.

Uncover Blind Spots By Looking Beyond The Portfolio

We bring a comprehensive perspective to planning by considering how taxes, investments, insurance, estate considerations, and cash flow all work together. This big-picture view helps reduce costly surprises and create a clearer path forward.

Build Confidence That Lasts Through Every Stage

Great planning doesn’t just tell you what to do. It helps you understand why you’re doing it. We are deeply education-focused, helping clients make sense of complex financial topics without jargon or pressure. The goal is clarity, so you can make confident wealth decisions.

Our Core Values

These principles shape every client relationship, every conversation, and every recommendation.

Planning First Advice

We think every investment decision and strategy should serve your long-term objectives. We always start by understanding your goals, timeline, and financial situation.

Comprehensive Leadership

You deserve an advisor who looks beyond a portfolio. We lead with a holistic view across insurance, taxes, estate planning, and wealth, so your decisions work together in support of your goals.

Confidence-Building Education

You shouldn’t feel left in the dark. We believe leadership includes teaching—helping you understand your options, the forces at play, and why decisions matter. Replace confusion with confidence.

Responsible Stewardship

Wealth is a responsibility, not just a resource. We practice stewardship by taking ownership of decisions, thinking beyond the moment, and helping you use what you’ve built with accountability, intention, and care.

Get Grounded Before Your Next Big Decision

If you’re approaching a major transition or simply want to feel more confident about the decisions ahead, PLR can help you get grounded in a plan that supports both your life today and the legacy you want to build.

Start With A Conversation

Meet Your Advisor, Richard Reith

PLR Wealth Management was founded by Richard Reith, a financial advisor with nearly 20 years of experience helping clients navigate retirement, life transitions, and complex financial decisions. Richard approaches planning as an “architect,” helping clients design a clear blueprint for their financial lives that adapts as circumstances change.

Much of PLR’s philosophy is shaped by Richard’s role as a father. The firm’s name and its values of perseverance, leadership, and responsibility reflect lessons he strives to model for his children. Outside of work, Richard can often be found spending time with his family, traveling, cheering on the Seattle Seahawks, or indulging his lifelong love of film.

Backed By National Partnerships

PLR Wealth Management is affiliated with both Sovran Advisors and Cetera Wealth Services, providing clients with flexible planning and investment solutions backed by robust resources. This helps us ensure advice is delivered in the structure that best fits each client’s needs.

Comprehensive Advice From An Experienced Advisor

Discover Our Approach

Stay On Track Through Every Stage & Life Change

Who We Serve

Make Decisions & Strategies You Feel Confident About

Schedule A Meeting